Build it

Facebook Publishing Garage.
Program Rethink, Rebuild, Redesign. 2013.

Challenge. Rethink, rebuild, and redesign Facebook Publishing Garage -- a program that enables brands to build idea driven publishing systems rooted in measurable business objectives -- after eight months of success in market. Evolve the workshop to align with product updates and an overwhelming need for creativity on the platform.

Rethought the three day workshop into modular "chapters," completely customizable to brand needs. Rebuilt the content within these chapters to reflect Facebook's evolved positioning in market. Redesigned the program from the ground up; including logo, materials, and collateral.

Improved quality of creative in News Feed that drives meaningful business results for brands.