Facebook Publishing Garage. Program Rethink, Rebuild, Redesign. 2013.
rebuild, and redesign Facebook Publishing Garage -- a program that enables
brands to build idea driven publishing systems rooted in measurable business
objectives -- after eight months of success in market. Evolve the workshop to
align with product updates and an overwhelming need for creativity on the
Solution. Rethought the three
day workshop into modular "chapters," completely customizable to
brand needs. Rebuilt the content within these chapters to reflect Facebook's
evolved positioning in market. Redesigned the program from the ground up;
including logo, materials, and collateral.
Results. Improved quality
of creative in News Feed that drives meaningful business results for brands.