Transient

Save it

Citi Financial.
Branch Interiors Guideline. 2006.

Challenge.
Grow customer loyalty through revitalization of the Citibank brand. Appeal to new financial segments; not just banking.

Solution. Updated the Citibank identity system including a new retail design program for financial centers.

Results. Citi Financial continues to be a reliable source for personal loans, providing services across North America and Canada in friendly, approachable environments.

Responsibilities. Branch Guideline layout and design // Post occupancy evaluation audits