Plan it

Ameriprise Financial.
Office Redesign. 2007.

Challenge. Extend the newly developed Ameriprise corporate identity to the physical office environment while also creating a platform to promote RiverSource, the company’s new product brand.

Solution. Selected materials, finishes, and furniture that evoked emotional connections to and embodied the Ameriprise brand.

Responsibilities. Material, finishes, and furniture selection // Renderings