Fall asleep, LIVE
The Most Boring Films Ever Made
Community: The Sleepless
Product: Facebook LIVE
If you can’t sleep at night, there’s a pretty good chance you’re on mobile. This simple insight led to The Most Boring Films Ever Made — designed to help you fall asleep, LIVE.
Together with Purple we prototyped a series of hyper-longform, slow-watching videos of the most boring things we could think of. The films launched & broadcast on Facebook LIVE — both shooting & airing between 12am-5am. The sleepless community rallied together around this moment, with the average person watching 13 minutes live in the middle of the night.
2018 People’s Voice:
Best Use of Mobile Media