Launch and unveil the groundbreaking Panamera in North American at
the 2009 Monterey Peninsular Automotive Week and reinforce Porsche as the premier luxury sports car manufacturer.
Created a series of brand engagements within the Monterey footprint aimed
at a high-end consumer group. The exhibit housed a series of consumer experiences where attendees were led on a sensory-based exploration that provided opportunity to hear, see, touch, and explore the Panamera's unique story.
The launch represented a huge success for Porsche; hitting and
surpassing all outlined benchmarks. Along with massive media coverage, the exhibit delivered 131% of all targeted
behind-the-wheel test drive experiences and 104% of all qualified
consumer data leads directly to local Porsche dealerships.