Challenge. Create an elite brand platform to facilitate the first private showcase of the Spyder 918 -- the ultimate expression of the Porsche Intelligent Performance program -- to a very select group of prospective clients and purchasers.
Solution. Designed a premium invite-only event, staged within two private aircraft hangars in Miami and Monterey. The Porsche 918 Spyder was placed at the heart of the experience, positioned within a dramatic set design, echoing the ethos of Porsche Intelligent Performance. Each guest received a personal “white glove” showcase of the vehicle from key individuals within the Porsche organization.
Results. The North American showcase proved to be an extremely successful platform for Porsche to reach a targeted group of prospected purchasers. The program delivered an equivalent PR value of $1.7M and facilitated more than 500 unique one-to-one experiences of the vehicle.