Say no! no! to the Sunday Scaries
The Purple Boys
Community: Sunday scaries sufferers
Product: Instagram, Facebook, Podcast
The data shows that people who don’t sleep well are up late on their phones. And what’s more, they’re up latest on their phones Sunday nights. Why? The Sunday Scaries — the feeling of impending doom as your care-free weekend turns to weekday worries.
In partnership with Tim & Eric and Purple, we created The Purple Boys: Zonk Strategies and Sleep Solutions to Conquer the Sunday Scaries. This six episode series and podcast was uniquely built for where people who can’t sleep are — on their phones. We also prototyped over 72 deranged short-form mobile assets designed for the entire suite of Instagram and Facebook products.
Sunday Scaries Sufferers across the country loved it — online searches for and conversation about ‘The Sunday Scaries’ spiked and thousands upon thousands of Purple mattresses were bought in 12 weeks. It’s safe to say quality zonks were on the rise thanks to The Purple Boys.