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The Virtual Wing

 

Real-world Anchored AR Reveals Stories Behind Art

 
 

Museums inspire children to learn — expanding their minds and creativity. In fact, if a child visits a museum before the age of 10 they are twice as likely to pursue higher education.

Unfortunately, only a fraction of school-age kids ever see the treasures inside these institutions. The Virtual Wing aims to change this by augmenting the museum experience tapping real-world anchored AR to provide an educational bridge between museums and students.

 
 
 
 

On-site: Over the next year, we’re partnering with a number of esteemed museums — beginning with Tate Britain — to augment multiple pieces of art within their collection leveraging Instagram Camera Effects and the new multi-target tracker to deliver rich AR overlays, powered by Spark AR.

 
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The Tate Britain experience uses AR to reveal the unseen context and stories behind important works of art. In the above, we see William Turner’s ‘Fishing Upon the Blythe-sand’ which he famously turned into a cat flap when he failed to sell it. 😹

 

Discover all eight Tate stories yourself below!

1. Search for @tate on Instagram
2. Go to the ‘Effects’ tab
3. Watch the AR experience video
4. Tap ‘Try It’
5. Point your phone at the artwork

 
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In-Classrooms: Beyond the on-site experience, we’re distributing physical ‘kits’ to schools — and open sourcing plans online — that will come complete with cardboard panels for children to build their own ‘Virtual Museum’, AR cards featuring images of the artwork, and devices for teachers — bringing the augmented museum experience to classrooms around the world.

 
 

 

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Tate Britain
The Mill
Invisible North