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Global Retail Shop Identity Material & Sensory Guidelines. 2007.

Challenge. Launch the fragmented brand and low quality Samsung image to a position of global retail leadership.

Solution. Developed interior design, signage, fixture, and material guidelines to create a consistent global customer journey across global markets while providing flexibility for local adaptation.

Results. The results are evident in Samsung's continued leadership and steady rise in market share, brand preference, and brand recommendation.

Responsibilities. Material and sensory selection // Book layout and design // Renderings